jaguar

this rebrand is here to show you that Jaguar isn’t like other luxury vehicles.

the insight

people buy luxury cars to flex on their peers, but end up all buying the same cars

so… what exactly is the goal?

it’s simple.

we’re getting cash rich, time poor millennial workaholics who hate trendy copycats and value extreme high quality to become indoctrinated in the cult of jaguar by showing them that the best flex of all is to copy nothing.

jaguar’s new rebrand leaves consumers confused as to where the brand is positioning themselves in the luxury car market.